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Personas

Personas grounded in evidence, not vibes.

Copilot builds personas from your actual research corpus: competitor reviews, interviews, analytics. And it keeps them alive as new signal lands.

RS
Riya, 28 · power userTier-2 metro · mobile-first
PREMIUM
Onboarding completion86%
Activation → conversion58%
Upgrade intent71%

Built from 24 sources · updated 2 days ago

What you get

  • Generated from real sources with citations you can audit
  • Segment chips: premium, free, new, inactive
  • Goals, frictions and feature appetite per persona

How it works

01

Pull from the corpus

Reviews, interviews, analytics segments, and prior decisions feed the same persona builder. Nothing is invented from a blank template.

02

Show the receipts

Goals, frictions, and feature appetite each cite the sources behind them so product review is evidence, not taste.

03

Keep them alive

When premium drop-off rises or a new interview lands, the persona updates. The next PRD is written for the person who exists this week.

What you leave with

Living personas with segment chips and citations, ready to filter research, PRDs, and chat.

  • Living profiles that update when research or metrics change
  • Segment chips you can filter the workspace by
  • Every claim points back to the sources that built the persona
Get early accessSee the demo

Other features

Back to the list, or jump to another capability.

Competitive researchEvery competitor screen, analysed in 42 seconds.PRDs & tasksFrom finding to PRD to P0, without retyping.Copilot chatAsk anything. It already knows your workspace.Inputs & outputsBring what you already have. Leave with the artifact itself.PRD to executionThe PRD does not stop at handoff. It runs.IntegrationsConnected to the tools you already use.
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